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AI Everywhere Drives $30B HubSpot Ecosystem Opportunity

In a new analyst brief, IDC estimates that HubSpot’s AI-first customer platform presents $30 billion in build and service opportunities for partners by 2028.

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Unlocking the Opportunity Ahead

HubSpot’s partners have a $30 billion opportunity ahead as they guide small and medium-sized businesses in search of comprehensive solutions in the AI-first era.
  • The AI opportunity is massive: By 2028, the HubSpot ecosystem represents a $30 billion global opportunity, with AI-powered solutions driving 33.8% of that growth.
  • Partners are projecting remarkable growth: Solutions partners anticipate 43.8% revenue growth in 2025, showing confidence in the expanding ecosystem.
  • Customers want connected experiences: With 71% of HubSpot customers using multiple hubs, there's clear demand for partners who can deliver integrated solutions.
  • The midmarket is ready for partners: As HubSpot expands beyond SMBs, partners with industry-specific expertise can capture premium service opportunities.

How HubSpot’s momentum as an AI-first customer platform drives growth for partners

  • AI everywhere drives a $30 billion opportunity for HubSpot's ecosystem
  • 33 percent of the partner opportunity is created by new AI-driven services
  • HubSpot's ecosystem has momentum with 248k customers, 1,800 apps, and 7,000 solutions partners
  • HubSpot's customer platform and ecosystem have momentum drive value, with 71% of customers using 2+ hubs and 95% of customers using one or more apps
  • Solutions partners expect +44% revenue growth in 2025
  • Grow with HubSpot. Join us at hubspot.com/partners

Learn more about joining HubSpot's Ecosystem

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