Initiate is a joint program from HubSpot and LinkedIn. The course is self paced and designed to teach you the fundamentals of ads and inbound marketing. Click on the chapters above and review each section. When you enroll you'll receive the following benefits. 

• A free trial of HubSpot
• A free trial of the HubSpot Ads tool
• $250 free advertising on LinkedIn
• A video library on the fundamentals of inbound marketing and online advertising featuring LinkedIn Sponsored content
• 1-1 Consulting via online office meetings with the program leaders
• Certification Process 

1. Get started by scheduling an online meeting with Gil or Maria
2. Get your coupon for $250 FREE LinkedIn Sponsored Content advertising
3. Watch the videos below (you can skip the ones that you already know)
4. Do the homework (don't skip this :)

Course Videos

• Intro to the Initiate program
• Intro to Inbound Marketing
• Market to who matters
• Getting Started with LinkedIn Advertising
• Intro to LinkedIn and sponsored content advertising
• Intro to HubSpot, the Ads tool and how they work together with LinkedIn Sponsored Content
• Content creation  

Homework

• Schedule an online meeting with Gil or Maria
• If you are NOT a HubSpot customer -- Register for your free trial of HubSpot
• Signup for the Ads tool
• Setup your LinkedIn Ads Account - activate your free coupon code (you'll get this in office hours)
• Create an offer
• Create or locate some content to use
• Create your target persona

Additional Resources

• Goal planning and Strategy (complete class 1 hour)
• Content creation (27 min)
• Learn how to become an administrator of your company page (pdf)

Course Resources:

1. Watch the videos below (you can skip the ones that you already know)
2. Do the homework (don't skip this :) 

Videos

• Creating landing pages
• Creating forms
• Creating thank you pages
• Targeting, bidding and budgeting for your campaign
• Creating a campaign using the ads tool
• Using the ROI calculator to guide your bidding 

Homework

• Schedule an online meeting with Gil or Maria
• Create a landing page and a thank you page
• Create your campaign (ad, target, budget)
• A step-by-step project using the ads tool to create a campaign

Additional Resources

• Creating Persona - identifying your customer
• Why does content marketing matter?
• How are sponsored content and direct sponsored content different
• Case Study: Using the Ads Tool with LinkedIn advertising  

Course Resources:

1. Watch the videos below - (you can skip the ones that you already know)
2. Do the homework (don't skip this :)

Videos 

• Measuring Campaign Performance
• Optimizing LinkedIn campaigns
• Optimizing LinkedIn Ads with the HubSpot Ads add-on
• Using HubSpot Analytics

• Best practices for optimizing campaigns

Homework

• Schedule an online meeting with Gil or Maria to review your results
• Adjust your landing page (improve conversions, better tie-in with your ad)
• Adjust your ads (better click thru rate)
• Optimize your targeting (more impressions)
• Adjust your bids

Additional Resources

• Creating calls to action 

• Sign up for the free HubSpot CRM here