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Marketing Inspiration: 45 Use Cases of Brilliant Interactive Content

A selection of the best content online to help you boost engagement and shareability

  • With attention spans at an all-time low, today’s readers require a much higher level of stimulation in order to stay focused and consume the message a piece of content aims to deliver. Readers with limited leisure time are no longer interested in passively staring at a screen and prefer to take an active role when digesting content.
  • Studies show that interactive content can boost conversion rates, share rates, and overall engagement among audiences. In fact, 81% of marketers say it’s more effective than passive content. No wonder content creators are looking to incorporate engaging material into their marketing strategy and seek new ways of doing so effectively.
  • HubSpot and Playbuzz have joined forces to gather interactive content examples from leading publishers and brands across a variety of verticals. These innovative B2B & B2C examples will help you follow in the footsteps of content experts while gaining inspiration and tips on how to bring your own content to life.  

What's Inside?

  • 45 standout interactive content pieces from top publishers and brands, including: Forbes, ESPN, VH1, and more to inspire your work
  • Actionable insights about the value offered by each type of interactive content, and how to use them successfully in your marketing
  • Tips for matching the right form of interactive content with specific verticals like technology, retail, sports, food & drink, and more
  • Suggested tools for easily creating your own interactive content

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