Get ready to achieve your marketing goals
This is a sample plan to help you understand what you can expect from the Marketing Hub Professional Onboarding service. Typically, our customers complete onboarding within 3 months -- some do it even faster -- and we focus on accomplishing up to 3 of your primary goals. Since onboarding is dependant on your goals, we’ll structure onboarding and prioritize objectives to your needs. In this sample plan, we’ll be prioritizing the following goals: Capture and convert leads, engage and nurture your leads, and automate and personalize your marketing.
Account and Tech Setup
To set you up for inbound marketing success, we’ll start your journey on understanding the fundamentals of HubSpot. HubSpot is a big platform with a lot of tools, and to get the most value out of them, you’ll need to understand the foundations and how the tools work together. Along with helping you understand the HubSpot fundamentals, we’ll guide you with setup tasks including:
- Invite your team members
- Connect your subdomains and configure your settings
- Install the HubSpot tracking code and filter out your internal traffic
- Set up your email sending domain and CAN-SPAM
- Import your contacts, companies, deals, tickets, and notes.
- Import your marketing opt-out lists
- Configure email types
- Connect your social accounts
- Consider integrations
Capture and Convert Leads
What we’ll cover:
- Who are your personas?
- Who are your current customers?
- How are you currently capturing leads on your website?
- Do you have any forms on your website currently? If so, what type of information are you collecting?
- Are you currently running Facebook, Google, or LinkedIn Ads? If so, what is your ad strategy?
- What factors are important when qualifying your leads?
- What qualifies a contact as a Marketing Qualified Lead? Or as an opportunity?
What we’ll guide you on:
- Create personas to better understand the different audiences in your customer's database.
- Explore forms and pop-up forms for quick wins.
- Create custom properties that will help you qualify leads when filling out forms.
- Set up lead scoring.
- Define each Lifecycle Stage based on your own qualifications.
Engage and Nurture Your Leads
What we’ll cover:
- How are you currently assigning leads?
- How quickly do you assign leads?
- Do you currently have any email automation in place? If yes, what is the process?
- How many emails are you sending a lead?
- How are you currently segmenting contacts (e.g. customers, leads, opportunities etc.)?
What we’ll guide you on:
- Map out a nurturing process flow that considers the tools you’re using.
- Define lifecycle stages and ensure contacts go through different nurturing tracks depending on their stage.
- Create your first welcome flow series for a new lead.
Automate and Personalize Your Marketing
What we’ll cover:
- Do you currently have any email automation in place? If yes, what is the process?
- What are your current marketing efforts?
- What planned marketing campaigns do you have coming up?
- How do you currently segment your contacts?
- What else are you currently automating? What efforts would you like to automate?
- Are there different segments that need to get different information?
What we’ll guide you on:
- Find manual tasks that can be automated in HubSpot. Develop workflows, lists or smart content to save time via automation.
- Explore smart content to add value to your target audiences.
- Connect your social and ad tools, and automate tasks.
- Use custom properties to build target lists. See how we can translate that into a marketing email with smart content or into a targeted workflow.
Complete Onboarding and Transition
As we approach the completion of your onboarding, we'll work with you to determine what your next goals will be after onboarding. You’ll be transitioned to a HubSpot customer success owner who will be there to ensure you’re thriving in HubSpot. If you’re looking for more hands-on strategic or technical consulting help after onboarding, you can check out our Professional Services.