Networking is the lifeblood of local and small businesses. Why? Because networking is how businesses meet, connect, learn from each other, give and receive referrals, partner, co-promote, and expand their reach. Networking is not just about meeting people, it is about meeting the right people - the people who can help you move your business forward.
One of the most exciting aspects of networking strategically is that as you're meeting new people, you're also building a core network of trusted peers who will actually help you grow your critical reach by customer referrals, increase exposure through word of mouth, co-promotional opportunities, business advice, access to new products and services, increase customer delight, and so much more.
Networking isn't a new concept, but Alignable and HubSpot have put together this guide to help you reimagine networking, events, meeting people, making connections, and turning those awkward coffees and lunches into productive relationship building with this free crash course to growing your small business.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!