There are two kinds of search: organic search and paid search.
Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on either clicks or views of your ads.
A strong marketing strategy uses both search engine optimization and paid search to get found online. Learn how to use both organic and paid search to drive more traffic and leads for your business with this free kit!
This kit includes three eBooks with valuable information on organic and paid search: