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FREE Ebook: personalize or perish

The Definitive Guide to Segmentation for Digital Publishers

Increase reader engagement and audience revenue with segmentation and personalization.

  • As the amount of content on the internet increases, publishers have a problem on their hands—how to attract and engage both new and existing readers (especially when not all readers want the same thing).
  • The answer to this challenge? Personalization. Using information from their databases, publishers can take various experiences across their email, website, and print communication and make each feel unique to every individual reader.
  • In this ebook, we'll have a look at the benefits of personalization for publishers, as well provide actionable advice on how to gather user data and use that information to begin serving dynamic content across your site and emails.

In this ebook, you'll learn:

  • The proven benefits of personalization for publishers
  • How to turn your publication's website into a vehicle that constantly gathers reader data
  • Ways in which publishers can segment and splice their reader data for personalization
  • How to use reader segmentation to generate dynamic experiences across websites, email, and print communication

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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