The Smarketing Shift
Listen in on a candid, peer-level conversation with revenue leaders who are managing the pressure of driving revenue growth, navigating an AI-driven market shift, and still working through what true Sales and Marketing alignment actually takes.
Virtual fireside chat available on-demand.
"Smarketing" has been a buzzword for over a decade. And yet, only 27% of organizations are fully aligned from strategy to execution and 44% of senior growth leaders cite poor team coordination as their single biggest internal barrier to growth. Add AI into the mix and the pressure has only intensified: more tools, more data, and somehow still the same friction between teams.
This is a real conversation between leaders who are actively working through the complexity of building a true joint GTM motion in an era of constant change.
Sr. Director, Demand Management
HubSpot
Mintis oversees demand management, marketing, and operations at HubSpot leading the strategy behind the company’s demand engine—from third‑party intent data and AI‑powered programs to lead …
This conversation is for Director, VP, and C-suite revenue leaders who are managing ongoing tension between Sales and Marketing over pipeline quality, lead definitions, or shared metrics — and who are under pressure to prove AI ROI to a board or executive team. If you are looking for a peer-level conversation rather than a vendor presentation, this is for you.
Explore our full webinar lineup for more actionable strategies on AI, GTM alignment, and executive leadership. All are designed to give you frameworks you can put to work right away.
