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The Smarketing Shift

AI Made Your Teams More Efficient. Has It Made Them More Aligned?

Join a candid, peer-level conversation with revenue leaders who are managing the pressure of driving revenue growth, navigating an AI-driven market shift, and still working through what true Sales and Marketing alignment actually takes.

April 28, 2026 | 12:00 PM ET | Free Virtual Fireside Chat

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SmarketingShift_meeting

"Smarketing" has been a buzzword for over a decade. And yet, only 27% of organizations are fully aligned from strategy to execution and 44% of senior growth leaders cite poor team coordination as their single biggest internal barrier to growth. Add AI into the mix and the pressure has only intensified: more tools, more data, and somehow still the same friction between teams.

This is a real conversation between leaders who are actively working through the complexity of building a true joint GTM motion in an era of constant change.

What We'll Explore Together

This is a candid conversation, not a keynote. There is no predetermined answer. Here are some of the questions we'll be asking and we want yours too. Submit your questions after registering!
1-Mar-23-2026-04-04-36-9353-PM
Are revenue teams actually more aligned today, or has AI just added new complexity to old friction?
2-Mar-23-2026-04-04-54-9103-PM
The biggest process changes you had to make to evolve your GTM partnership. What broke first? 
3-Mar-23-2026-04-05-06-2241-PM
What does a unified GTM meeting cadence actually look like in practice? Who runs it, who owns the data, and how do you keep it honest?
4-Mar-23-2026-04-05-16-1925-PM
What does it mean to prove AI ROI to your board or CFO? What are you doing with your AEO demand? What metrics do you use?

The Experts Shaping This Discussion

  • Neha Monga

    VP & GM of Sales Hub

    logo HubSpot

    Neha is a GM and executive at HubSpot, where she owns product strategy and go-to-market for Sales Hub - one of HubSpot's core revenue businesses. Having sat in seats that span product, revenue, …

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Who Should Attend?

This conversation is for Director, VP, and C-suite revenue leaders who are managing ongoing tension between Sales and Marketing over pipeline quality, lead definitions, or shared metrics — and who are under pressure to prove AI ROI to a board or executive team. If you are looking for a peer-level conversation rather than a vendor presentation, this is for you.

Why Should You Care About This Now?

  • 79%

    of sales leaders say sales enablement materials are essential for making a sale

  • Since bringing our marketing, sales, and service teams together on HubSpot, it's completely removed the guesswork for our leaders, giving them visibility and confidence that customers are getting what they need, quickly.

    Jennifer Cummings

    Sr. Director

    Kaplan Early Learning Company

Frequently Asked Questions

The Conversation Does Not Stop Here

Explore our full webinar lineup for more actionable strategies on AI, GTM alignment, and executive leadership. All are designed to give you frameworks you can put to work right away.

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