Account-based marketing (or ABM) is a tailored, targeted, and relevant approach to marketing that can help you connect with the customers who have the most revenue potential for your business — and then show them exactly why your products or services are the solution they’ve been searching for.
But if you’ve never rolled out an ABM strategy, it can be hard to know where to start.
What work do you have to do on the backend to prepare? How do you create an ABM strategy that’s going to leave a real mark with your high-value prospects? And once you’ve developed your strategy, how do you actually implement that strategy to move your accounts through the sales cycle and start closing the kind of deals that can transform your business?
By the end of this guide, you’ll have everything you need to start targeting (and closing!) your high-value prospects through ABM and dramatically increase your conversions and revenue in the process.