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Adapt 2020:

An Education Series

As we’ve heard from so many of you, the global health and economic crisis has upended businesses across every industry. We hope you'll join us as we work together to find new strategies, opportunities for connection, and paths for conversion.

This year - through weekly content installments - we’ll be focusing on the shifts you need to make to build a marketing and sales strategy for today’s unique situation and tomorrow’s new economy.

Each Week You'll Get:


Benchmark Data

We're digging into our own aggregated and anonymized customer data to help bring to light current marketing, sales, and services trends. 


Educational Content

Blog posts, guides, templates, and more - we'll share relevant resources that help you put these strategies into action. 


Live Events

Each week, we'll bring you thought leaders from across sales, marketing, and services to share their thoughts and answer your questions.

Coaching Your Sales Reps To Perform in the New Normal

Never has this been more true than right now - sales processes are changing rapidly, and many reps are still learning how to navigate the new normal brought on by the COVID-19 pandemic.

This week, we’ll identify the biggest shifts in how sales team do business and the tools and techniques that will set your team apart going into 2021.

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    Featured Webinar

    Join HubSpot sales leader, Mintis Hankerson, as she sits down with HubSpot VP of Product and General Manager, Lou Orfanos and as they sit down to discuss emerging trends in buying/selling, and share practical advice for managers and sales reps.

    Watch On-Demand
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    Download Now

    PandaDoc and HubSpot came together to give you an easy-to-use sales closing guide, with three tactics you can use right away.

    We got together with PandaDoc to compile our most popular training for closing deals and packaged them for you to practice on your own time. In fact, we sifted through hours of sales training footage from our internal meetings
    in order to hand-pick the best tactics just for you. 

Get Curated Weekly Content Right in Your Inbox

Explore Past Weeks

View dozens of on-demand webinars, guides, blog posts, user-trainings and more by browsing themes from previous weeks of Adapt 2020.

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What data is informing what we talk about and how?

We're looking at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic.

Explore the Data

Additional Assistance from HubSpot App Partners

Many HubSpot app partners are offering discounts, flexible terms, and new packages in these challenging times. We’ve highlighted their offers on this page.