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Adapt 2020:

An Education Series

As we’ve heard from so many of you, the global health and economic crisis has upended businesses across every industry. We hope you'll join us as we work together to find new strategies, opportunities for connection, and paths for conversion.

This year - through weekly content installments - we’ll be focusing on the shifts you need to make to build a marketing and sales strategy for today’s unique situation and tomorrow’s new economy.


An Educational Series For An Unprecedented Year

Each week, we created new content to help you navigate the uncharted waters of 2021. This content was bundled with dozens of other resources to provide you with as many ways to learn as possible.

Benchmark Data

Each week's content was crafted by digging into our own aggregated and anonymized customer data to help bring to light current marketing, sales, and services trends. 


Educational Content

No matter how you learn, we've got you covered with blog posts, guides, templates, and more for each theme below. 


Discussions with Experts

For each theme below you'll find our recorded session with thought experts from across sales, marketing, and services.  

Featured On-Demand Webinars from the Series

With over 30 webinars to choose from, it can be hard to know where to start - so we're highlighting a few of our favorites here! Want even more selection? You can browse our full list of webinars.
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2020 Trends and Review

We wrapped up the Adapt 2020 series with a discussion featuring HubSpot executives Yamini Rangan (CCO), Kip Bodnar (CMO), and Michelle Benfer (VP of Sales). These three experts reviewed data and key insights from this transformative year, as well as offer advice for sales and marketers heading into 2021. 

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What Does Sales Look Like in 2021?

As we reflect on 2020 and look ahead to next year, it’s clear that success will be found through flexibility and resilience. So, how can sales leaders and reps prepare for 2021? Join thought leaders from HubSpot, Aircall, Sandler Training, and LinkedIn to learn about trends for buyers and sellers in the changing global sales landscape.
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Pivoting Your Website for Online Growth

With how fast the world around us is changing, people are looking for more information than ever, and they’re looking for it online. If your website wasn’t already top-of-mind as a main resource to grow awareness for your business, sell products or services, or keep your prospects and customers informed - it should be now. 

Explore All of Our Content from 2020

View dozens of on-demand webinars, guides, blog posts, user-trainings and more by browsing themes from previous weeks of Adapt 2020.

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What data informed what we talk about and how?

We looked at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic. This data is available free for you to review any time.