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Adapt 2020:

An Education Series

As we’ve heard from so many of you, the global health and economic crisis has upended businesses across every industry. We hope you'll join us as we work together to find new strategies, opportunities for connection, and paths for conversion.

This year - through weekly content installments - we’ll be focusing on the shifts you need to make to build a marketing and sales strategy for today’s unique situation and tomorrow’s new economy.

Each Week You'll Get:


Benchmark Data

We're digging into our own aggregated and anonymized customer data to help bring to light current marketing, sales, and services trends. 


Educational Content

Blog posts, guides, templates, and more - we'll share relevant resources that help you put these strategies into action. 


Live Events

Each week, we'll bring you thought leaders from across sales, marketing, and services to share their thoughts and answer your questions.

Transforming the Way You Grow with Revenue Operations

Driving growth is all about delivering a great customer experience. To keep up, it takes the coordination of more teams and more tools, working together like a well-oiled machine. But as your go-to-market machine grows, so does the potential for misalignment to sneak in, and complexity to slow you down.

That's where revenue operations (RevOps) comes in. RevOps is the mindset, practice, and manifestation of unifying your internal operations. Join us this week as we take a deep dive into how RevOps can help your organization scale in 2021.

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    Special Webinar Double-Feature

    Join us Thursday, December 3 as we discuss How to Future Proof Your Tech Stack, and then on Friday, December 4 as we tackle How to Design a World-Class RevOps Team. These back-to-back discussions will feature half-a-dozen speakers who've built transformative operations teams and departments at their companies. 

    Register Now

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Explore Past Weeks

View dozens of on-demand webinars, guides, blog posts, user-trainings and more by browsing themes from previous weeks of Adapt 2020.

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What data is informing what we talk about and how?

We're looking at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic.

Explore the Data

Additional Assistance from HubSpot App Partners

Many HubSpot app partners are offering discounts, flexible terms, and new packages in these challenging times. We’ve highlighted their offers on this page.